聚光灯
类似标题
Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager
工作描述
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
工作职责
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
工作中需要的技能
- 主动学习--了解新信息对当前和未来解决问题和决策的影响。
- 积极倾听--全神贯注地倾听别人的发言,花时间理解别人的观点,酌情提问,不在不适当的时候打断别人的发言。
- 批判性思维 - 使用逻辑和推理来确定备选解决方案、结论或解决问题方法的优缺点。
- 阅读理解 - 理解工作相关文件中的书面句子和段落。
- 社会洞察力--洞察他人的反应,并理解他们为什么会做出这样的反应。