销售经理

工作日程

• Sales Managers typically work full-time, but schedules vary. They may have to work late to travel and meet clients or attend events outside of regular business hours.

典型职责

• Conduct market research to stay informed about trends and competitors
• Identify market opportunities and continuously evaluate customer “wants and needs”
• Oversee the sales process from lead generation to closing deals
• Establish sales targets and projections. Develop and implement sales strategies to meet targets
• Lead, manage, train, and monitor sales teams. Assign quotes and territories to work within
• Create plans to gain new customers. Build and maintain strong client relationships
• Prepare and deliver sales presentations and proposals
• Develop pricing strategies and promotions
• Analyze sales data and performance. Adjust strategies, as needed
• Coordinate with other departments such as R&D, marketing, supply chain management, etc.
• Manage budgets and resources
• 向零售商提供有关产品摆放和营销理念的建议

额外责任

• Respond to inquiries over the phone and via email or text
• Address customer complaints and resolve issues promptly
• Use customer relationship management tools
• Share information about new products with existing customers
• Maintain reports and records of sales activities and expenses
• Turn in travel reimbursements
• Monitor inventory levels and coordinate with production teams
• Create training materials

软技能

• 沟通技巧
• 信心
• 客户服务
• 果断性
• 注重细节
• 情绪智力
• Enterprising
• 灵活性
• 倡议
• 人际交往技巧
• 领导人
• 激励
• 坚持不懈
• 说服力
• 解决问题的能力
• 讲故事
• 团队合作

技术技能

• Understanding of sales processes and techniques
• 对所销售的产品和服务具有技术专长
• 客户关系管理
• Familiarity with budgeting and financial planning
• Knowledge of software programs for accounting, business intelligence, calendaring, data mining, financial analysis, presentations, spreadsheets, transaction security, travel arrangements, and videoconferencing 

• Financial services
• Healthcare organizations
• Hospitality industry
• 制造业公司
• Military suppliers
• 制药公司
• Real estate firms
• Retail chains
• 技术公司
• 批发分销商

The role of a Sales Manager requires the ability to manage stress while multitasking. They work under pressure to train members, devise effective sales strategies, and meet sales targets by desired deadlines.  

Travel may be necessary, with working hours stretching beyond the typical 9-5. This can impact one’s work-life balance and also require managers to adapt to diverse climates and situations.  

Sales Managers must stay current on the latest sales technologies and trends, including digital marketing, CRM tools, and data analytics. AI is revolutionizing sales processes by providing predictive analytics and insights into customer behavior.

Another trend is social selling, which involves using social media platforms to find and engage with potential customers. This shift highlights the importance of building strong digital presences and networks. Indeed, e-commerce has transformed sales strategies with companies selling more to global customers. That international trade comes with its share of challenges that Sales Managers must navigate along with their other duties.  

Lastly, there’s an increased focus on sustainability and ethical practices, prompting Sales Managers to meet the demand for eco-friendly, socially responsible products.

Salespersons in general often love to talk, share ideas, and collaborate with others to get things done. Sales Managers might have enjoyed playing sports or leading group activities when they were younger.